Step 2 of 5

Who will see the image?

Different audiences scrutinise images differently. We tune the output to your specific viewer.

One specific person

(a manager, partner, parent, friend) Standard credibility. Personal viewers rarely zoom or check metadata.

One specific person

(a manager, partner, parent, friend) Standard credibility. Personal viewers rarely zoom or check metadata.

A professional audience

(editors, regulators, clients) Highest scrutiny tier. Recommended for commissioned-photographer outputs only but possible here.

A professional audience

(editors, regulators, clients) Highest scrutiny tier. Recommended for commissioned-photographer outputs only but possible here.

A small group

(a team, a family chat, a board) Group dynamics typically suppress individual scrutiny. One trusted-source posting carries the room.

A small group

(a team, a family chat, a board) Group dynamics typically suppress individual scrutiny. One trusted-source posting carries the room.

An institutional record

(report, archive, official document, NEWS) Requires provenance signals. Metadata and platform handling matter here more than visual fidelity.

An institutional record

(report, archive, official document, NEWS) Requires provenance signals. Metadata and platform handling matter here more than visual fidelity.

A public audience

(social media, broad share, poster) High volume, low individual attention. The 1.3-second window applies.

A public audience

(social media, broad share, poster) High volume, low individual attention. The 1.3-second window applies.